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The Effect of Technical Newness and Design Newness to Consumer Adoption Process in New Product Communication Context

신제품의 커뮤니케이션 맥락에서 제품의 기술적 새로움과 디자인 새로움이 소비자의 수용과정에 미치는 영향 -스마트폰을 중심으로-

  • Song, Yong-Tae (Division of Business Administration, Sunmoon University)
  • Received : 2010.12.30
  • Accepted : 2011.02.10
  • Published : 2011.02.28

Abstract

This study notes the impact of technical newness and design newness of new product to adoption process. The author aims to identify how to trigger intention of usage on new products, and test technical newness and design newness of determinants of perceived innovativeness and perceived curiosity and do such constructs that influence intention of usage of consumers as a result of consumer's perception. The main findings are that technical newness and design newness positively influence perceived curiosity, and perceived innovativeness that positively influence intention of usage on the basis of the hypotheses.

Keywords

Technical newness;Design newness;Innovativeness;Curiosity;New product

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