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The Literature Study of the Relationship of Corporate Social Responsibility and Corporate Performance

기업의 사회적 책임과 기업성과의 관계에 관한 문헌연구

  • Park, Seung Koo ;
  • Lee, Jae Yeon ;
  • Park, Seung Bae
  • 박승구 (수원대학교 경영학) ;
  • 이재연 (수원대학교 경영학과) ;
  • 박승배 (서울과학기술대학교 경영학과)
  • Received : 2011.12.29
  • Accepted : 2011.02.01
  • Published : 2011.03.30

Abstract

Since the mid-1990s, the corporate social responsibility(adhere CSR) has risen as an important issue in Korean company. We have classified 3 effects of CSR activities on corporate performance. That is, this study investigates the relationship between CSR and corporate performance, which are financial performance, marketing performance, human resource and organization performance. Previous literatures discuss how CSR activities influence on corporate performance. But they have not reached at a clear conclusion and the issue is still debate. The relationship between CSR and corporate performance is actually more complicated, so this study is to review literature of various perspective. In this study, CSR management tool proposed for effective and efficiency CSR management by literature review. A right measure is fundamental factor for effective and efficiency CSR management. This study provide fundamental tip for CSR measure using of principles of ISO 26000.

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