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An Analysis on the Preference Factors of Garden-Housing Consumers

전원주택단지 수요자의 입주선호요인 분석

  • Kim, Jin-Sep (College of Business Administration, Pusan National University) ;
  • Lee, Chan-Ho (College of Business Administration, Pusan National University) ;
  • Choi, Gil-Hong (Dept. of Real Estate Management and Counseling, Dong Eui Institute of Technology)
  • 김진섭 (부산대학교 경영대학) ;
  • 이찬호 (부산대학교 경영대학) ;
  • 최길홍 (동의과학대학 부동산경영과)
  • Received : 2011.11.02
  • Accepted : 2011.12.13
  • Published : 2011.12.31

Abstract

The purpose of this thesis is to derive the demand expediting measures of the garden-housing site suitable to the Pusan metropolitan region through understanding the characteristics of the preference based on the investigation of the demand. From the empirical study of the thesis, we developed the following demand expediting strategies of the garden-housing site. First, the development concept should be focused on the market demand and community building. Second, the garden-housing site has to be developed near the existing urban areas and the site must have the convenient facilities and infrastructures. Third, community building concept should be applied in the site design.

Keywords

Garden-housing;Community building;Convenient facilities

Acknowledgement

Supported by : 부산대학교

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