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A Study of Differently-Abled Users' Perception of Public Relations Services in Libraries

도서관장애인서비스 이용자의 홍보에 대한 인식조사 연구

  • 노영희 (건국대학교 인문과학대학 문헌정보학과) ;
  • 안인자 (동원대학 아동문헌정보과) ;
  • 박미영 (서울여자대학교 정보미디어대학)
  • Received : 2011.10.15
  • Accepted : 2011.11.27
  • Published : 2011.11.30

Abstract

This study was conducted by surveying users' perception about the public libraries' current public relations, which can contribute to developing the most appropriate public relations strategies for persons with disabilities(PWDs). This study concluded, first, PWDs' experience with the PR of the library services was a very low 32.4%. Intellectual disabilities, especially, were reported to have no experience in public relations. Second, the library public relations media which PWDs utilized the most were the Internet, library bulletin boards, banners, ARS services, and podcasting, in that order. However, satisfaction with promotions appeared below average(3 points or less). On the other hand, interest in public relations media was very high. Third, it appeared that library users with disabilities most frequently use the websites of their school library, the National Library of Korea, and public libraries in that order. However, the usage rate of services and users' satisfaction with them were very low. Finally, a high demand for facilities with accessibility to PWD users emerged as a result of this study. Therefore, this study recommends greater accessibility, convenience, and ease of facility use for persons with disabilities.

Keywords

Library Disability Services;Disabled User Service;Public Relations;Disabled Users;Users' Perception

Acknowledgement

Grant : 장애 유형별 도서관 장애인서비스 홍보전략 방안 연구

Supported by : 국립중앙도서관

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