The Relationships among Market Orientation, Learning Orientation, IT Support for Resource, IT Support for Strategy, and Performance in Export Firms

수출기업의 시장지향성 및 학습지향성이 성과에 미치는 영향 - 기업의 정보기술 활용을 중심으로 -

  • 황경연 (충남대학교 경영경제연구소)
  • Received : 2010.02.22
  • Accepted : 2010.03.18
  • Published : 2010.03.27


In this study, we investigate the relationships among organizational market orientation, learning orientation, information technology(IT) support for firm resource, IT support for strategy, and balanced scorecard(BSC) performance in export firms. The development of the research model is based on the empirical studies of strategy and resource-based view. The data from the survey was analyzed using Partial Least Squares(PLS). The results from the empirical model suggest that IT support for firm resource is effected by market orientation and learning orientation. And, IT support for strategy is enhanced by IT support for firm resource. Finally, BSC performance of export firms is effected by IT support for strategy.


Supported by : 한국학술진흥재단