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Effects of Perceived Attributes on the Purchase Intention of Smart-Phone

스마트폰에 대한 지각특성이 스마트폰 채택의도에 미치는 영향

  • Received : 2010.08.03
  • Accepted : 2010.09.08
  • Published : 2010.09.28

Abstract

In this paper we investigate the factors influencing the purchase intention of Smart-Phone which was introduced recently. Smart-Phone is a new information technology that converges PDA into a mobile phone. It has a various functions such as phone, information processing, Internet search etc. New information technology like Smart-Phone gives us a very important and interesting research issue, which is to find and prove the factors influencing the purchase intention. We try to find and prove the factors influencing the purchase intention of Smart-Phone by expanding Technology Acceptance Model. We include the perceived playfulness to the research model in order to analyze the factors. This empirical paper proves that the perceived usefulness, the perceived ease-of-use, and the perceived playfulness give positive effects to the purchase intention. In addition, this paper indicates some managerial implications that various and useful applications and the easy user interface can help to increase the degree of user acceptance.

Keywords

Smart-Phone;Technology Acceptance Model;Perceived Usefulness;Perceived Ease-of-Use;Perceived Playfulness;Purchase Intention

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