A Study on Internal Environment of an Organization for an Effective Market and Customer Knowledge Acquirement

적극적인 시장 및 고객 지식 습득을 위한 기업내부 환경에 관한 연구

  • Received : 2010.06.01
  • Accepted : 2010.06.23
  • Published : 2010.06.01

Abstract

The knowledge of market and customer is widely accepted as one of the key information for the success of the business. To acquire market and customer knowledge, managers need to understand internal environment of their organization. Using data from Korean trading firms, this research aims to determine the internal environment of an organization enabling an effective acquirement of market and customer knowledge.