- Volume 11 Issue 2
Comparative Study of Environment, Resource Capability, Strategy, Organization Characteristics According to Technological Innovative Groups in Telecommunication Industry
기술혁신 군별 환경, 자원역량, 전략 및 조직특성요인 간의 비교연구 : 정보통신산업을 중심으로
- 송상호 (경희대학교 일반대학원 경영컨설팅학과)
- Received : 2009.11.10
- Accepted : 2010.06.18
- Published : 2010.06.01
The purpose of this study is to categorize group of firms by using characteristics of technical innovation in telecommunication industry and to identify relationships between types of technical innovation and such contingency factors of technical innovation. The major findings of this study are summarized as follows; First, Type 1 Group (Innovative Industry Leading Group) tends to use innovative and market differentiation strategy and has more innovative C.E.O's management style and innovative culture. Second, Type 2 Group (Dependent Group on Market Change) tends to use market differentiation or cost leadership strategy and has a more conservative C.E.O's management style and non-innovative culture. Third, Type 3 Group (Small Technology Intensive Group) tends to use focused innovative strategy and has a more innovative C.E.O's management style and innovative culture. Fourth, Type 4 Group (Non-Innovative Group) tends to use focused cost leadership strategy and has a more conservative C.E.O's management style and non-innovative culture.