DOI QR코드

DOI QR Code

The Effects of Somatotype and Body Image on Apparel Fashion Orientation

체형과 신체이미지가 의복유행성향에 미치는 영향

  • Jeong, Su-Jin (Dept. of Home Economics Education, Gyeongsang National University) ;
  • Chu, Mi-Seon (Dept. of Clothing & Textiles, and Engineering Research Institute, Gyeongsang National University)
  • 정수진 (경상대학교 사범대학 가정교육과) ;
  • 추미선 (경상대학교 자연과학대학 의류학과)
  • Received : 2010.08.30
  • Accepted : 2010.11.11
  • Published : 2010.12.31

Abstract

The purpose of this study was to analyze the difference in body image and apparel fashion orientation according to gender and somatotype. And the paths for the apparel fashion orientation affected by these variables were also analyzed. The data for this research were collected from questionnaires of 210 male and 180 female college students. The results of this research are as follows: It was found that subjective somatotypes of male and female college students were different from objective somatotypes and that female college students showed high degree of somatotype distortion compared to male college students. The body image was composed of three factors, interest in appearance', concern about weight' and satisfaction in appearance'. Female college students were highly interested in appearance and weight with exhibiting high interest in appearance for the persons who have a thin somatotype and in weight for the persons who have an obesity somatotype, respectively. Female college students were more closely associated with fashion than male students. The higher interest in appearance, concern about weight and satisfaction in appearance persons have, the higher degree of leadership in fashion opinion, fashion innovativeness and confidence in apparel the persons showed. Thus, female students, thin somatotypical persons or standard somatotypical persons were highly interested in appearance. The persons who are more concerned about appearance showed the high degree of leadership in fashion opinion, fashion innovativeness and confidence in apparel. And the persons who are satisfied with their appearance exhibited high leadership in fashion opinion and confidence in apparel.

Keywords

somatotype;apparel fashion orientation;leadership in fashion opinion;fashion innovativeness;confidence in apparel

References

  1. 강혜원. (1996). 의상사회심리학. 서울: 교문사, p. 150.
  2. 김광경, 이금실, 정미실. (2001). 다차원적 신체이미지가 의복행동에 미치는 영향. 한국의류학회지, 25(2), 358-365.
  3. 남윤자, 이승희. (2001). 한.미 여대생의 실제체형과 인지체형의 만족도에 관한 비교. 한국의류학회지, 25(4), 736-747.
  4. 박우미. (2000). 신체에 대한 의식과 만족도에 대한 한국과 미국 여대생의 비교연구. 한국의류학회지, 24(5), 736-747.
  5. 박정은, 정수진, 강경자. (2005). 신체만족도, 의복태도에 따른 여대생의 충동구매와 심리적 특성에 관한 연구. 한국생활과학회지, 14(6) 985-994.
  6. 배정주. (1989). 유행선도력 척도개발은 위한 기초연구. 서울대학교 대학원 석사학위논문.
  7. 보건복지부. (2006). 국민건강 영양조사 제3기. 서울.
  8. 송경자. (1998). 신체이미지, 자아존중감이 의복행동에 미치는 영향. 충남대학교 대학원 석사학위논문.
  9. 송경자, 김재숙. (2005). 신체이미지에 따른 성형요구, 자아개념, 의복행동-다중 측정도구를 사용하여. 한국의류학회지, 29(3/4), 391-402.
  10. 심정은, 고애란. (1997). 청소년기 자의식 및 체중조절행동과 의복행동과의 관련연구. 한국의류학회지, 21(8), 1334-1345.
  11. 심정희, 박수진. (2007). 중년여성의 체형에 따른 의복태도. 한국의류학회지, 31(1), 33-43. https://doi.org/10.5850/JKSCT.2007.31.1.033
  12. 이연희. (1995). 유행선도력과 의복 신체만족도와의 상관연구. 이화여자대학교 대학원 석사학위논문.
  13. 이영윤, 강혜원. (1982). 중년기 여성들의 신체적 만족도와 의복행동과의 상관관계. 한국의류학회지, 6(2), 17-24.
  14. 이인자, 이경희, 신효정(2003) 의상심리. 서울: 교문사, p. 61.
  15. 이정순, 한경희 (2007) 여대생의 체형인식이 신체이미지와 만족도에 미치는 영향. 패션비즈니스, 11(2), 145-154.
  16. 이정순. (2007). 여대생들의 지수치에 의한 체형 집단별 실제체형과 신체인식에 관한 연구. 패션비즈니스, 11(5), 100-109.
  17. 이정임, 남윤자. (2003). 체형에 대한 자기의 인식과 타이의 인식 비교. 한국의류산업학회지, 5(4), 372-378.
  18. 이정희. (2007). 체형과 스트레스가 신체만족도 및 선호의복이미지에 미치는 영향-중년여성과 여대생의 비교 연구-. 복식문화연구, 15(6), 1084-1099.
  19. 정찬진, 김옥진. (1988). 의복의 유행스타일 수용과 선택기준 및 유행정보원의 활용과의 관계 연구. 한국의류학회지, 12(3), 351-361
  20. 조선명, 고애란. (2001). 외모에 대한 사회, 문화적 태도와 신체이미지가 의복추구 혜택에 미치는 영향. 한국의류학회지, 25(7), 1227-1238.
  21. 조윤정, 고애란. (2001). 유행선도력에 따른 소비자 세분집단의 심리적 특성과 의복추구혜택 특성. 소비자학연구, 12(3), 171-187.
  22. 조윤주, 이정란. (2004). 여대생의 체형인식에 따른 만족도와 의복행동에 관한 연구. 한국의류학회지, 28(2), 262-269.
  23. 홍금희. (2006). 외모의 사회문화적 태도와 신체비만도가 신체이미지와 신체만족도에 미치는 영향. 의류산업학회지, 8(1), 48-54.
  24. Cash, T. F. (1990). The Multidimensional Body-Self Relations Questionnaire. In Appendix Body Image Disturbance, Assessment and Treament. New York : Pergamon Press, pp. 125-130.
  25. Comption, N. H. (1964). Body Image Boundaries in Relation to Clothing Fabric and Design Preference of a Group of Hospitalized Psychotic Women. Journal of Home Economics. 56(1), 40-44.
  26. Creekmore, A. M. (1974). Clothing Related to Body Satisfaction and Perceived Peer Self, Research Report 239. Michigan: Technical Bulletin, Michigan State University Agricultural Experiment Station.
  27. Kaiser, S. B. (1990). The Social psychology of clothing. NY: Macmillan.
  28. Kim, M. J., & Schrank, H. L. (1982). Fashion Leadership: A Two- Cultural Study-Part 1: Fashion Leadership Among Korean College Women-. Home Economics Research Journal, 10(3), 227-234. https://doi.org/10.1177/1077727X8201000301
  29. Mable, H. M., Balance. W., & Galgan, R. (1986). Body Image Distorton and Dissatisfaction in University students. Perceptual and Motor Skills, 63(2), 907-911. https://doi.org/10.2466/pms.1986.63.2.907
  30. Meijboom, A., Jansen, A., Kampan, M., & Schouten, E. (1999). An Experimentaltest of the Relationship between Self-Esteem and Concern about Body Shape and Weight in Restrained Eaters. International Journal of Eating Disorder, 25(3), 327-334. https://doi.org/10.1002/(SICI)1098-108X(199904)25:3<327::AID-EAT11>3.0.CO;2-5
  31. Roach, M. E. & Eicher, J. B. (1992). Dress, Adornment and social Order. N.Y.: John Wiley & Sons(eds).
  32. Rogers, E. M. (1983). Diffusion of Innovations. (3rd ed). N.Y.: The Free Press.
  33. Shim, S., Kotsiopulos, A., & Knoll, D. S. (1991). Body Cathexis, Clothing Attitude, and Their Relations to Clothing and Shopping Behavior Among Male Consumer. Clothing and Textiles Research Journal, 9(3), 35-44. https://doi.org/10.1177/0887302X9100900306
  34. Youn, S., Bae, K., Lee, J., Kwon, K., & Lee, K. (2009). Influence of Body Image and Clothing Involvement on Fashion Leadership and Experience with Appearance. Proceedings of 2009 Annual Conference of International Textiles and Apparel Association Bellevue, Washington, USA. from http://www.itaaonline.org/downloads/CB-Youn-Influence_of_Body_Image.pdf

Cited by

  1. Effects of Fit-Related Factors and Clothing Evaluation Criteria on Clothing Satisfaction vol.25, pp.3, 2014, https://doi.org/10.7856/kjcls.2014.25.3.373
  2. The Effects of Sociocultural Attitudes toward Appearance and Appearance Management Attitudes on Fashion Behaviors - Focused on College Students - vol.14, pp.5, 2012, https://doi.org/10.5805/KSCI.2012.14.5.811
  3. Self-image and Fashion Leadership: Focusing on Clothing Involvement and Consumer Confidence vol.17, pp.3, 2015, https://doi.org/10.5805/SFTI.2015.17.3.382
  4. Self-efficacy and Body Satisfaction according to College Students' Appearance Management Attitudes Typology vol.20, pp.4, 2012, https://doi.org/10.7741/rjcc.2012.20.4.515
  5. The Influence of Sociocultural Attitude toward Appearance and Narcissism on Body Stress vol.18, pp.6, 2014, https://doi.org/10.12940/jfb.2014.18.6.1
  6. Perceived physical competence and body image as predictors of perceived peer acceptance in adolescents vol.15, pp.1, 2012, https://doi.org/10.1111/j.1467-839X.2011.01360.x
  7. The effects of sociocultural influences of appearance on body dissatisfaction and appearance enhancement behavior of female college students vol.21, pp.3, 2013, https://doi.org/10.7741/rjcc.2013.21.3.361