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The 'Slow' Fashion Characteristics Expressed on 『Vogue』 Magazine Since 2000

2000년 이후 『보그』지에 나타난 '느림'의 패션 경향

  • Ham, Youn-Ja (Dept. of Fashion Design, Dong-Eui University) ;
  • Park, Ju-Hee (Dept. of Fashion Design, Samsung Art & Design Institute)
  • 함연자 (동의대학교 패션디자인학과) ;
  • 박주희 (사디 패션디자인학과)
  • Received : 2010.06.09
  • Accepted : 2010.07.26
  • Published : 2010.12.31

Abstract

The purpose of this study is to consider the characteristics of 'slow' fashion style expressed on fashion magazine in pursuit of sociocultural paradigm change towards 'slowness'. As for the research methodology, content analysis for Vogue magazine has been undertaken. The results of this study can be summarized as followings. First, the concern toward eco-friendly ethics has been involving simple style which is long-lasting, junky style which is reused or recycled, and sustainable style which is motived by nature. Second, the interest toward local diversity has been involving ethnic exotic style which is inspired by global culture and vintage retro style which is applied the old tradition. Third, the attention toward self-made has been involving personal style which is produced through the process such as made-to-measure, made-to-order and reform. Also, anonymous dresses can be personalized easily under mix-n-match. In Conclusion, the 'slow' fashion characteristics has been expressed on contemporary mass fashion in various way and the 'slow' fashion would be expected to improve in accordance with the change toward sociocultural paradigm of 'slowness'.

Keywords

slow fashion;slowness;eco-friendly ethics;local diversity;self-made

Acknowledgement

Supported by : 동의대학교

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Cited by

  1. The Characteristics and Aesthetic Values of Slow Fashion from a Social Viewpoint vol.35, pp.11, 2011, https://doi.org/10.5850/JKSCT.2011.35.11.1386