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A Comparative Analysis on the Usage of Internet Banking Users in Korea and China: Based on the UTAUT Theory

UTAUT 이론을 기반으로 한 인터넷뱅킹의 이용에 영향을 미치는 요인: 한국과 중국의 비교연구

  • Received : 2010.06.17
  • Accepted : 2010.10.14
  • Published : 2010.12.30

Abstract

This study examined the difference in the usage of internet banking users between Korea and China. This model tests various theoretical research hypotheses relating to internet banking, The Unified Theory of Acceptance and Use of Technology(UTAUT). The factors influencing on the use intention of Internet banking have been classified as performance expectancy, effort expectancy, social influence and facilitating conditions. The proposed model was empirically tested using data collected from a survey of internet banking users in Korea and China. The model is used by SPSS 15.0 and AMOS 7.0 for analysis on the sample collected from 272 respondents. The result of hypothesis testing are as follows. First, performance expectancy and social influence positively influence use intention of internet banking user both Korea and China. Second, facilitating conditions only positively influence on the usage of internet banking users in Korea. On the other side, effort expectancy do not influence the use intention of internet banking users in both two countries. The results of study will provide practical implications on the internet banking in Korea and China.

Keywords

Internet Banking;UTAUT(The Unified Theory of Acceptance and Use of Technology);Korea;China

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