Preference Analysis for U-City Services

U-City 분야별 서비스에 대한 선호도 분석

  • 김종기 (부산대학교 경영대학 경영학과) ;
  • 남수태 (부산대학교 일반대학원 경영학과)
  • Received : 2010.07.19
  • Accepted : 2010.10.04
  • Published : 2010.12.30


U-City applies ubiquitous information technologies such as RFID, GPS, USN to various components of city functions and services. The concept of U-City was popularized especially in Korea and currently more than 40 projects have been carrying out all over country. U-City incorporates advanced information communication technologies into ubiquitous information services to provide better quality of life. The purpose of this study is to analyze preferences for the U-City services by surveying experts in U-City developing companies. This study employs Analytic Hierarchy Process which is very useful tool for performing multi-criteria decision making. Total of 28 responses were used in the analysis. The results indicated that the first 7 most preferred items were from transportation and safety area and environment and healthcare area and 4 out of 6 items in transportation and safety area were ranked among them. It implies that respondents consider countering anxiety caused by congested traffic, natural disasters, crimes, etc most important aspect that U-City should deal with. On the other hand, U-Port, U-Convention, U-Logistics, U-Public Administration and U-City Portal were listed as the least preferred services.


Supported by : 부산대학교


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