A Study on Social and Cultural Effect of Corporate Social Responsibility on Local Residents -Focusing on Kangwon Land-

기업의 사회공헌활동이 지역주민에 미치는 사회.문화적인 영향에 관한 연구 - 강원랜드를 중심으로 -

  • Moon, Kyoung-Won (Department of Tourism Sciences Kangwon National University) ;
  • Shin, Dong-Ju (Department of Tourism Sciences Kangwon National University)
  • 문경원 (강원대학교 산업과학대학원 관광학과) ;
  • 신동주 (강원대학교 산업과학대학원 관광학과)
  • Published : 2010.12.31

Abstract

This study paid attention to the social cultural ripple effect which as a project for the past 10 years, the corporate social responsibility gave to local residents. Especially the study considered the effect appearing from encouragement of cultural activities of residents in abandoned mine which were culturally disadvantaged, and would search for productive ways for continuous development of casino industry and local community in the future. The study area was mainly Taebaek, Gohan, Sabuk located in abandoned mine and the number of residents involved were 185. Through surveys, first, demographic characteristics of respondents were investigated, second, recognition level and satisfaction, third, social cultural impacts of social responsibility of Kangwon Land according to that, and last negative image make over by corporate social responsibility were analyzed. As the result of the investigation, 185 of first response in general recognized the corporate social responsibility of Kangwon Land, and their satisfaction about that was also high. In addition they felt the quality of life were bettered after the development of casino.