Understanding and Use of Nutrition Labeling based on One Serving Size Among Female Consumers in Seoul Area

서울지역 여성소비자의 1회 제공량 기준 영양표시의 이용실태

  • 신두지 (고려대학교 대학원 가정학과) ;
  • 정경완 (고려대학교 대학원 가정학과) ;
  • 이귀주 (고려대학교 사범대학 가정교육과) ;
  • 권광일 (식품의약품안전청) ;
  • 김지영 (식품의약품안전청) ;
  • 김종욱 (식품의약품안전청) ;
  • 문귀임 (식품의약품안전청) ;
  • 박혜경 (식품의약품안전청) ;
  • 조윤미 (녹색소비자연대) ;
  • 김유경 (고려대학교 사범대학 가정교육과)
  • Received : 2010.10.04
  • Accepted : 2010.12.01
  • Published : 2010.12.31

Abstract

This study examined the understanding and use of information on nutrition labels based on one serving size among female consumers above the age of 20 in Seoul area. According to the survey, 69.9% of respondents were aware of the current system of nutrition labeling based on one serving size, and 51.8% of the respondents expressed their dissatisfaction with the system because the nutrition labels were difficult to understand or appeared unreliable. The nutrition label literacy of the consumers varied with respect to different packaging units. The respondents were likely to be less accurate in calculating the expected caloric intake when only portions of a multi-serving package were used. Initially 69.0% of respondents reported that they had read the nutrition label before purchasing a product but 91.9% of respondents said that they would check the label after learning how to read the label properly. It is very important to make consumers aware that the labels are very reliable sources of nutrition information. A public education campaign on the use of nutrition labels should focus on developing the consumers' ability and skills in using the label information when choosing foods.

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