A Study of the Effects on a Healthy Dietary Life and Purchase of Environmental-Friendly Food Materials According to Mother's LOHAS Lifestyle Attitudes

모(母)의 로하스 라이프스타일 태도가 친환경식자재 구매 및 건강식생활에 미치는 영향 연구

  • Lee, Yeon-Jung (Department of Food service management and Culinary, Gyeongju University)
  • 이연정 (경주대학교 외식조리과)
  • Received : 2010.10.27
  • Accepted : 2010.11.29
  • Published : 2010.12.31


This study was conducted to examine the effects of a healthy dietary life and purchase of environmental-friendly food materials according to a mother's lifestyles of health and sustainability (LOHAS) attitudes. The subjects consisted of 295 mothers. The findings are summarized as follows. The mother's LOHAS attitude index averaged 3.39 points out of 5 points. High LOHAS attitude items were "I participate actively in separating the trash collection" (4.16 points), and "I recycle dresses that I do not wear by taking them to the recycling center" (4.08 points). In contrast, LOHAS attitude items for "I do community service activity on the weekend" (2.57 points), and "I try to serve in the local community" (2.63 points) scored very low. A high LOHAS behavior index occurred for mothers who were "resource saving", whereas "social welfare" scored low. Mother's intention to purchase environmental-friendly food materials averaged 3.61 points. Mother's health dietary life attitude score averaged 3.52 points. When age, monthly income, and the environmental-friendly food materials purchase ratio of the mother was high, the health dietary life performance was high. The LOHAS attitude index of mothers had an impact on the purchase intention of environmental-friendly food materials in resource saving and environmental-friendly oriented propensity groups. The LOHAS attitude index of mothers impacted healthy dietary life in environmental-friendly, family and health oriented propensity groups.


Supported by : 한국연구재단


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