Food Consumption Discussion in 1950's Women's Culture

1950년대 여성문화장(場)에서의 밀가루음식 소비담론

  • Received : 2010.09.15
  • Accepted : 2010.10.26
  • Published : 2010.12.31

Abstract

This study investigated women's magazines and women's food consumption stories of the 1950/s. That is, it attempted to comprehend the connection between the public and private aspects of food consumption as discussed in the 1950's. The public aspect of culture was investigated using the women's magazine "Yeo-won" which reflected the social and intellectual hegemony of the time. The private aspects of culture were investigated by reviewing the daily life of women though in-depth interviews. Mass media reflected the social and intellectual hegemony and indicated that a cultivated woman who supported western food was a wise mother and a good wife, and that a woman who consumed flour-based food was a reasonable and modern consumer, ahead of her time The admiration for the U.S. and its advanced civilization through free handouts of flour and powdered milk accelerated the consumption of industrialized flour-based foods such as noodles, hardtack, and steamed bread. This lead to the rigid traditional food-eating habits of boiled rice, and side dishes changed to flour-based and processed foods. That is, food represented a cultural identity.

Keywords

1950's Women;Food Culture;Food Consumption;Flour-based Food;In-depth Interview;Women's cultural field;Yeo-Won

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Acknowledgement

Supported by : 한국학술진흥재단