An Analysis on the Structural Relationships between Employees' Participation in Corporate Philanthropy, Their Attitudes Toward Corporate Philanthropy, and Organizational Commitment

직원의 기부 및 자원봉사참여, 기업사회공헌에 대한 태도, 그리고 조직몰입간의 관계연구 - 기업 사회공헌활동에의 직원참여는 어떤 성과를 이끌어내는가? -

  • 노연희 (가톨릭대학교 사회복지학과)
  • Received : 2010.07.08
  • Accepted : 2010.10.04
  • Published : 2010.11.30

Abstract

The study intended to explore not only what are the outcomes of employees' participation in corporate philanthropic activities, such as donation or volunteering, but also how their participation achieves the outcomes. In general, a specific corporate context is likely to lead employees to take part in corporate philanthropy in involuntary or passive ways. With this characteristics, employees' donation or volunteering at a working place has an impact on changes in their attitudes toward corporate social philanthropy and organizational commitment. The study also assumes that the changes in employees' attitudes have a mediate effect on their organizational commitment. The study conducted a survey for about 300 employees working at one of corporations in Seoul Metropolitan area. Based on a structural equation modelling analysis, the results showed that there was an indirect relationship between staffs' participations in corporate philanthropic activities and organizational commitment, which was mediated by employees' assessment and attitudes toward corporate philanthropy. Despite a limitation of the study sample, the study provided both an academic ground to discuss on employees' participation in corporate philanthropy, and a practical ground for corporate leaders to strategically consider how to encourage employees to participate in corporate philanthropic activities and to achieve its goal.

Acknowledgement

Supported by : 가톨릭대학교