What kind of specialized services attract patients?

환자유치를 위한 특화서비스에 대한 연구

  • 이용웅 (고려대학교 보건과학대학 보건행정학과) ;
  • 정영식 (고려대학교 보건과학대학 보건행정학과) ;
  • 김윤지 (고려대학교 보건과학대학 보건행정학과) ;
  • 백은혜 (고려대학교 보건과학대학 보건행정학과) ;
  • 이현실 (고려대학교 보건과학대학 보건행정학과)
  • Received : 2010.06.29
  • Accepted : 2010.12.17
  • Published : 2010.12.31


Background: Competition among hospitals has intensified, because hospitals and beds are oversupplying and the global medical market has opened in Korea. Method: we developed questionnaires of the patient's satisfaction about 20 items. We surveyed 297 out-patients and 302 in-patients. We analyzed the descriptive statistics and regression by SPSS(Version 17) and Excel. Results: The relations with the patient's loyalty and the specialized hospital service are 1) Recommend to other person: FHR use and the assistant for follow-up treatment were related positively for out-patient and PHR and FHR use were related positively for out-patient. 2) Revisiting: PHR use and the need of an assistant for follow-up patients were related for them and the PayTV were negatively related. Conclusion: FHR, PHR and assistant system for follow-up patient's condition were very useful factors to increase patient's loyalty.


Specialized hospital service;Hospital loyalty;CRM;PRM;PHR;FHR


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