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An analysis on the competition patterns between Paper-book and E-book using the Lotka-Volterra model

Lotka-Volterra 모형을 적용한 Paper-boook과 E-book의 경쟁관계 유형 분석

  • Kim, Ka-Hee (Graduate School of Information Management Engineering, Korea University)
  • 김가희 (고려대학교 정보경영공학전문대학원)
  • Received : 2010.11.03
  • Accepted : 2010.12.17
  • Published : 2010.12.31

Abstract

Electronic book(E-book) is a digitalized content which provides online service and digitalized text-based information that has been distributed in the form of Paper-book. E-book has been attracting people's attention in earnest since the Steven King's novel, 'Riding the Bullet' was published as a form of E-book in 2000. Since then, customers have paid attention to E-book, and the scale of E-book market has been growing sharply in Europe, China, Japan and Korea as well as the US. The purpose of this study is for actual analysis how Paper-book and E-book market compete with each other and expand into the world publication market. The relationship between Paper-book and E-book is modeled by the Lotka-Volterra Model designed for competitive relationships and estimate spreading curves. Also, competition patterns between Paper-book and E-book are analyzed by estimating coefficient of curve expression. This study shows the change of customers' demand which has been created since E-book was introduced to the publication market.

Keywords

Electronic book;Lotka-Volterra model;competition pattern

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