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The Effects of Motivational Factors on the Intention to Contribute Knowledge to Online Communities

온라인 지식 커뮤니티에서의 지식기여 의도의 동기요인

  • 김종애 (경기대학교 문헌정보학과)
  • Published : 2009.09.30

Abstract

This study examined the intrinsic and extrinsic motivational factors affecting the intention to contribute knowledge to online communities. It examined enjoyment, knowledge self-efficacy, and commitment as the intrinsic motivational factors, and anticipated reciprocity, image, and subjective norm as the extrinsic motivational factors. The results showed that intrinsic motivational factors, enjoyment and knowledge self-efficacy were found to have significant influences on attitudes towards knowledge contribution to online communities, but commitment was not. Of the extrinsic motivational factors, anticipated reciprocity was found to have a significant influence on attitudes toward knowledge contribution to online communities, but image and subjective norm were not.

Keywords

Online Community;Knowledge Contribution;Intrinsic Motivation;Extrinsic Motivation

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