- Volume 10 Issue 4
The Effect of Voluntariness of Knowledge Sharing on Market Performance in Travel Industry
지식공유의 자발성이 시장성과에 미치는 영향에 관한 연구 : 여행사의 지식경영을 중심으로
- Received : 2009.11.11
- Accepted : 2009.12.10
- Published : 2009.12.01
Individuals' knowledge does not transform easily into organizational knowledge even with the implementation of knowledge management system in travel agency. A prior research stream emphasizes voluntariness, as a critical factor in knowledge sharing, but pays little attention to its role. We employ theoretical framework and augment it with extrinsic variables, voluntariness of knowledge sharing that are believed to influence customer orientation and market performance of travel agency. Using data on travel agency employee, the authors find considerable results and conclude by discussing prescriptive recommendations for the travel industry.