Decision-making Process for Choosing Alternative Outbound Travel Product

해외여행상품 선택을 위한 의사결정 프로세스에 관한 연구

  • 강인원 (경희대학교 무역학부) ;
  • 박찬욱 (경희대학교 일반대학원 무역학과)
  • Received : 2009.08.18
  • Accepted : 2009.09.18
  • Published : 2009.09.01


The goal of this article is to ascertain the factors that govern consumers' choosing to outbound travel product. The authors assess the consumers' travel product choosing processes with information search(internal knowledge, external information knowledge). alternative evaluation(perceived image, emotional experience, price acceptability, appeal, trust), and alternative choice(purchasing intention). Using data on Thailand travel product, the authors find considerable results and conclude by discussing prescriptive recommendations for the travel industry.


Supported by : 한국학술진흥재단