The Measuring Method of Web-Site Flow and Its Simulation Analysis

웹 사이트 플로우(Flow) 측정 방법론 및 시뮬레이션에 대한 연구

  • Received : 2009.04.11
  • Accepted : 2009.05.09
  • Published : 2009.06.01


In this study, sub domain of flow was investigated on literature survey, and suggested of the measuring method of web-site flow and its simulation analysis. Constructing of measuring method of flow, and using this method what-if analysis was simulated when several condition changed. Using causal map approach to extract knowledge from web-site domain experts and to derives a causal relationship of knowledge. Specially, in our study, describes method of developing and building causal map, and suggests guide line of this method on practical application. This research results show that web-site flow starts "direct searching" or "interesting of special issue(domain)", and when challenges of web-site were accorded with user's skills web-site flow grows. Further, in the web-site, information searching intention results in increase of user's duration time and experience flow to discovery new interesting issues in this process. If user's web-site of interaction is increased, awareness of environment conditions decreased, finally, user's telepresense results in increased web-site flow. This paper contained thai this method make used of measuring flow in the web-site and developing of practical strategy.


Supported by : 한국학술진흥재단