The Effect of Perceived Risks and Performance regarding Psychic Distance

심리적거리가 지각된 위험과 성과에 미치는 영향

  • 황화철 (창원전문대학 유통관리과)
  • Received : 2009.05.12
  • Accepted : 2009.06.15
  • Published : 2009.06.30

Abstract

The conclusions shown by this study are as follows: Firstly, Despite the similarity of the objective distance caused by the geographic distance and cultural similarities. it is found that the psychic distance factor still exists. Secondly, a new affective factor of psychic distance has been noted. As to the shaping method, even though culture and psychic distance involve homeogenic factors, psychic distance is more complex in that it is affected not only by cultural changes but also by other affective factors. Culture is a very significant factor, which can have an effect on forming psychic distance, but it is short of being a measurement variable for measuring psychic distance. Thirdly, psychic distance can have a direct effect on customers' buying response. If it is just a belief shared among the people of a nation, it can't become an important notion.