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Influence of Exhibition Service Attributes on Customer's Satisfaction and Behavior Intention

전시서비스 속성이 고객만족 및 행동의도에 미치는 영향

  • 김화경 (세명대학교 호텔관광학부)
  • Published : 2009.02.28

Abstract

The objectives of the study were to investigate the influence of exhibition service attributes on customers' satisfaction and behavior intention. A method of this study was a survey research. The samples selected were 430 exhibition visitors to KINTEX for 2007 Seoul Motor Show. According to the results of this study, first of all, there is a significant relationship between information service and customer's satisfaction. Second, there is a significant relationship between convenience service and customer's satisfaction. Third, there is a significant relationship between promotion service and visitor's satisfaction to exhibition. Forth, there is a significant relationship between Customer's satisfaction and revisit intention. Fifth, there is a significant relationship between visitor's satisfaction to exhibition and recommendation intention. The result of this study will be helpful for the exhibition industries, giving needs to establish the marketing strategies.

Keywords

Exhibition Service;Customer's Satisfaction;Revisit Intention;Recommendation Intention

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