An Empirical Study on Mobile Web Browsing Service Adoption

모바일 웹 브라우징 서비스 수용에 관한 연구

  • 류성렬 (연세대학교 정보대학원) ;
  • 김문오 (연세대학교 정보대학원) ;
  • 김효진 (연세대학교 정보대학원)
  • Published : 2009.02.28


Mobile web browsing services that bring the full PC browsing experience to customer's mobile handset have been emerged. This study is to investigate the intention to use mobile web browsing based on Technology Acceptance Model(TAM) which has been widely used to explain and predict the IT acceptance and incorporated with self-efficacy which was identified as an important determinant of user's new technology adoption in recent literature on technology acceptance. Specifically, from a theoretical perspective, this study not only clarifies mobile self-efficacy, but also develops an instrument to measure the concept of mobile self-efficacy. The results indicate that both computer self-efficacy and mobile self-efficacy directly influence perceived ease of use, and that perceived ease of use enhance perceived usefulness. And the findings indicate that perceived ease of use and usefulness have direct effects on attitude and then it is positively associated with intention to use mobile web browsing. Therefore, the findings imply that mobile self-efficacy can be employed as an important variable in examining user's intention for various mobile services to come in future.


Mobile Web Browsing;Technology Acceptance Model;Self-efficacy;Mobile Self-efficacy


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