A Study on the Effect of Risk Communication on Consumers' Psychological Response and Attitude in the Foodservice Industry

외식산업의 위험 커뮤니케이션이 소비자의 심리적 반응과 태도에 미치는 영향

  • 송경숙 (호원대학교 호텔관광학부)
  • Published : 2009.09.30

Abstract

The purpose of this study is to identify the effect of the risk communication of the food service industry on consumers' psychological response and attitude. The result is as follows. First, as for the relation between risk communication and information reliance, when the recognition of risk communication stability gets higher, information reliance rose; when the recognition of risk gets higher, information reliance rose with higher recognition of morality. Second, as for the relation between risk communication and risk recognition, when the recognition of risk communication stability gets higher, risk recognition rose; when the recognition of risk gets higher, risk recognition rose with higher recognition of environment and the information reliance rose with higher recognition of morality. Third, as for the relation between the information reliance of risk communication and risk recognition, when the information reliance of risk communication gets higher, risk recognition rose.