Consumer Perceptions on the Effects of Electricity Saving Methods and Electricity Saving Behavior

전기절약방법의 효과에 대한 소비자인식과 실천행동에 관한 연구

  • 이성림 (성균관대학교 소비자가족학과) ;
  • 박명희 (동국대학교 가정교육과) ;
  • 이은영 (소비자시민모임)
  • Published : 2008.08.30


This study investigated consumers' energy saving behavior and perceptions concerning the effectiveness of their energy saving behavior. A nation wide survey was conducted involving 2000 households in urban areas and the data from 1767 households were used for the analysis. excluding cases with incomplete responses. Descriptive analysis, factor analysis, and regression analysis were applied. The results were as follows. First, electricity saving behavior was classified into three categories: Thrift (reducing energy consumption), Purchase (buying energy saving appliances), and Control (checking the energy consumption). Second, consumers rated Thrift as the best way to save energy. Third, education, age, and household income were significantly related to energy saving behavior and perceptions on the effectiveness of energy saving behavior. Consumers using above average levels of electricity tended not to practice energy saving behavior and not to positively evaluate effectiveness of the energy saving behavior. Lastly, the implications for public policies to promote energy saving behavior are suggested.


  1. 대한민국 정부(2002). 국가에너지기본계획(2002-2011)
  2. 산업자원부(1999). 제2차 에너지이용합리화기본계획(1999-2003)
  3. 산업자원부(2005). 2004 에너지총조사
  4. 백경미(1987). 소비자의 에너지절약행동 및 관련요인에 관한 연구. 서울대학교 대학원 석사학위논문
  5. 이기춘.여정성.민현선(1996). 소비자의 에너지절약행동 및 에너지정책에 대한 호응도. 한국가정관리학회지, 14(2), 227-239
  6. 최남숙(1990). 에너지절약광고가 에너지절약의식과 행동에 미치는 영향에 관한 연구. 한국가정관리학회지, 8(2), 119-134
  7. 황경애⋅이길표(1985). 가정관리자의 열에너지관리태도에 관한 연구. 한국가정관리학회지, 3(2), 15-30
  8. Bandura, A.(1995). Comments on the crusade against the causal efficacy of human thought, Journal of Behavioral Therapy and Experimental Psychiatry, 26, 179-190