An Exploratory Study on the Success factors of the Firm Leading Community in the Point of Community Operator

기업주도형 커뮤니티의 성공요인에 관한 탐색적 연구: 커뮤니티 운영자 관점에서

  • 전병호 (서울여자대학교 교양학부) ;
  • 김경미 (웹어워드위원회 부설 웹사이트평가연구소) ;
  • 강병구 (고려대학교 경상대학 경영학부)
  • Received : 2008.03.07
  • Accepted : 2008.07.14
  • Published : 2008.06.01

Abstract

The firm leading community that is built to achieve firm's ad hoc purpose has two interested parties, operator and user. The success of the firm leading community, therefore, can be driven by meeting the needs of both parties. Most studies of the community, however, have focused not on operator but on user so far. This study identifies two variables-operating activities and organizational support-as success factors of firm leading community based on prior studies and analyzes them in term of the operator of firm leading community through 2nd in-depth interview. The result of study shows that organizational support affects operating activities and then both operating activities and organizational support affect the success of the firm leading community.

Acknowledgement

Supported by : 서울여자대학교