An Analysis on Enterprise Competitive Advantage Determination Factors to Effect Enterprise Results for Each SaaS Business Model: focusing on Group-Wares, POS-System, CRM and ERP

SaaS 비즈니스 모델별 서비스 기업 경쟁력 결정 요인분석: 그룹웨어, POS 시스템, CRM 및 ERP를 중심으로

  • 김신표 (한국IT렌탈산업협회 연구실) ;
  • 이춘열 (국민대학교 비즈니스IT전문대학원)
  • Published : 2008.06.30

Abstract

Recently, software distribution method, along with advent of era of Web 2.0, is rapidly evolving from ASP(Application Service Provider) method into SaaS(Soft as a Service) method due to development in concepts and technologies including SOA(Service Oriented Architecture) Web Service, On Demand and Component. Determining factor in market competitiveness of newly emerging SaaS business model will be analyzed by focusing on Group-Wares, POS(Point of Sale) System, CRM(Customer Relationship Management) and ERP(Enterprise Resource Planning), which are the most representative SaaS business models in Korea. It is anticipated that the outcome of analysis of determining factors for market competitiveness for each of the main SaaS Business Models acquired through questionnaire survey can be utilized as important benchmarking material in setting the direction of cultivating SaaS market by the government as well as new entries into SaaS market.

Keywords

SaaS;ASP;SOA;Web Service;Competitive Advantage;Strategic Management