An Exploratory Study of Win-Win Policies Between Internet Portals and Digital Content Providers

인터넷 관문사업자와 디지털 콘텐츠사업자간 상생정책 방안에 관한 탐색적 연구

  • 박기호 (호서대학교 디지털비즈니스학부)
  • Published : 2008.03.31


This study explored which policies can be win-win strategies among internet portals and digital content providers. With taking the professional advise by interview and descriptive Questionnaires, the study suggested which governmental policies may be the mutual and proper winning strategies in internet industry, specifically between internet portal sites and content providers. Researcher kept in contact with five opinion leaders in this field and proposed thirteen candidate policies, which can give implications to the related governmental agencies, internet portals and contents providers. Some of these suggested policies may have been done and are being done conservatively in some area. But, in order to positively activate and develop the domestic digital contents industry, this study emphasized that the related agencies should perform the progressive policies and assign the financial supports to internet industry.