A Study on the Influence Relationship of LOHAS Image, Customer Satisfaction, Switching Barrier, and Revisit Intention to Fast Food Store

패스트푸드점의 로하스 이미지, 고객만족, 전환장벽 및 재방문의도의 영향관계에 관한 연구

  • 이승희 (금오공과대학교 산업경영학과) ;
  • 정연교 ((주)푸드시스템) ;
  • 김혜경 (금오공과대학교 산학협력단) ;
  • 조영준 (금오공과대학교 지역산업경영연구소)
  • Published : 2008.12.31

Abstract

This paper aimed to exam relationship of lohas image, customer satisfaction, switching barrier, revisit intention to fast food store. To accomplish this purpose, this study examined previous studies and summmarized. 400 questionaries were distributed to the people living in Daegu/Gyeong-Buk 381 questionaries were obtained and 331 data were analyzed by frequencies, correlation, multiple regression, The results of this study are as follows; First, it is shown that lohas image have a positive influence on the customer satisfaction(p<0.001). Second, it is shown that lohas image have a positive influence on the switching barrier(p<0.001). Third, it is shown that customer satisfaction have a negative influence on the switching barrier(p<0.57). Fourth, it is shown that lohas image have a positive influence on the revisit intention(p<0.05). Fifth, it is shown that customer satisfaction have a positive influence on the revisit intention(p<0.001). Sixth, it is shown that switching barrier have a positive influence on the revisit intention(p<0.001). This study, however, have limitations in obtained sample and area. The future study should consider these limitations to improve model applicability in practice.

Keywords

Lohas Image;Customer Satisfaction;Switching Barrier;Revisit Intention