An Intention using Travel-Blog on Service Quality and Motivation

여행 블로그의 서비스 품질과 동기요인이 이용자 만족과 재이용의도에 미치는 영향에 관한 연구

  • 이기동 (인천대학교 경영학과) ;
  • 김학희 (한국문화관광연구원 통계정보센터) ;
  • 박천웅 (한국문화관광연구원 통계정보센터)
  • Published : 2008.12.31

Abstract

The purpose of this study was to verify and analyze the factors that influence the intention using the travel-blog. This study sought to find out the motivation factors of a Blog. Also, This paper tests the updated model of information systems success proposed by Delone and McLean using a field study of a travel-blog. The three dimensions of the blog Quality were information, design and system. And The three dimensions of the motivation factors were pride, enjoyment and ease of use. Questionaries are collected from 196 peoples who are using the travel-blog. The results of study show, first, that information quality, pride and enjoyment are significant predictors of user satisfaction, second, that pride, enjoyment, and satisfaction are significant of reuse intention with the travel-blog. Third, ease of use did not have positive effects on reuse intention to travel-blog.

Keywords

Travel-blog;e-Communication;Motivation;Service Quality