Factors Affecting the Credit Card Payment in Internet Shopping Mall in China

중국 인터넷 쇼핑몰에서 신용카드 결제에 영향을 미치는 요인

  • Published : 2008.10.28


In this paper we consider the electronic payment in Internet shopping mall. Electronic payment is one of the most interesting issues in e-Commerce. The credit card payment currently takes up the most part of electronic payment. With the rapid development of electronic commerce in China, more and more consumers begin to know that it is a very convenient way to pay for goods and services over the Internet. We therefore find the factors influencing the credit card payment in Internet shopping mall, and propose a model for analyzing the relationship between the factors and the intention of credit card use. We survey the significant factors influencing the intention of credit card use by using the proposed model.


Electronic Commerce;Electronic Payment;Credit Card Payment;China


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