Relationship Maturity Model with SKT Case: Dancing with Knowledge Partners

관계 성숙 모형과 SKT사례: 지식 파트너와 함께 춤을

  • 권태형 (한국외국어대학교 경영정보학과) ;
  • 이강업 (SK텔레콤) ;
  • 최재웅 (한국외국어대학교 경영정보학과)
  • Received : 2006.12.12
  • Accepted : 2007.06.01
  • Published : 2007.06.01

Abstract

In the age where the Internet changes everything, even the earth has become flat. The boarders between nations, locations, times, and industries are not meaningful, and no single company can do the whole process well. Therefore, various types of 'Value network' and 'Relation web' emerge for moving first and learning fast. Both the relationship maturity model (RMM) proposed and the partnership management initiatives at SKT demonstrate that the concept is important, and that the final goal can be reached only through a series of critical outcome at each phase. In particular, recognizing as core infrastructures various online/offline channels, deep trust, and rich communications is an important finding for a successful relationship management. Also, related literatures suggest the following key factors to be influential in more than two phases: professionalism including expertise, similarity, channel infrastructure, trustful/trustworthy, and absorptive capacity. Based on these findings, future efforts need to be put on the research & development of related measurement and management tools. It is hoped that more dance with their partners through these efforts.

Acknowledgement

Supported by : 한국외국어대학교