A Study on the Latest Trend and Type Analysis of Fashion Brand's Retail Space - Focused on Retail Space of World Prestige Brand -

패션브랜드의 리테일 스페이스 최근 경향 및 유형 분석에 관한 연구 - 세계 명품 패션브랜드의 리테일 스페이스를 중심으로 -

  • Park, Hyun-Hee (Dept. of Textiles & Consumer Sciences, Florida State University) ;
  • Jeon, Jung-Ok (Division of Business Administration, Pukyong National University)
  • 박현희 (플로리다주립대학교 의류소비자학과) ;
  • 전중옥 (부경대학교 경영학부)
  • Received : 2006.05.09
  • Published : 2007.02.28


The purpose of this study is to identify the latest trend and type of retail space, and the features according to type of retail space of global prestige brand. To do this, literature analysis was executed by related books, articles, and theses. As a result, the latest trend of fashion retail space which has appeared after 2000 is as follows: 1) The differentiation of fashion brand through collaboration between fashion designers and architects, 2) retail space extension strategy, 3) retail space as a cultural space, 4) bold investment for retail space. The type of fashion retail space which has appeared after 2000 is as follows: 1) Spectacular flagship retail space of monumental scale, 2) global type retail space which exhibits common features through the whole world, 3) localization retail space which shows different features according to store location 4) innovative retail space out of traditional store form. The result of this study will be utilized when a domestic fashion brand establishes global marketing strategy of retail space.


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