A Study on the Fashion Styling for Personal Image Making

퍼스널 이미지 메이킹을 위한 패션 연출에 관한 연구

  • 최영선 (서울종합예술학교 패션예술학부) ;
  • 최현숙 (동덕여자대학교 의상디자인학과)
  • Received : 2006.05.15
  • Published : 2007.02.28


In the 21th century, the age of image, people express and evaluate with images. Image is a symbol of a person or a thing. It simulates people's visual sense most quickly and precisely and is shared in the society. At the time, since it is acknowledged that there are few books available and lack of theoretical system with regard to image making, the purpose of this study was to get a theoretical access to image making by taking as an empirical case the case of Choi Byeongryeol, a candidate running for the congress in June 4, 1998 and combining it with theories of costume. Research methods employed here were to investigate the theoretical system of image making and fashion direction, and to analyze empirical cases. The boundary of the empirical case was limited to the candidate's fashion direction during the election period for 50 days from April 1998 to the election date June 4, 1998. The results of this study are as follows. First, personal image making aims at the establishment of one's own identity through building up an ideal image. Second, it is found that personal image making can make a complete image possible through fashion direction. Third, it is found that fashion direction functions as a symbol and communicative means with a result that the effect can penetrate to the society accurately and quickly. Fourth, it is found that fashion direction fit for a situation can enhance personal values and reinforce his or her competitive power to carry out the ultimate goals in the society. This study proved that fashion styling for personal image making expresses a person in a symbolic image, enhances his/her personal value in the society and, ultimately, contributes to the establishment of an individual's identity.


  1. 김미영 (1997) 이미지의 이론적 개념 및 구조 -의류학의 관점에서-. 복식, 31, 223-236
  2. 연합통신 (1998)
  3. 이인자 . 이경희 .신효정 (2001) '의상심리' 교문사, 서울
  4. 조선일보 (1998)
  5. 타이콘 패션 연구.소 (1997) '남자의 옷 이야기 1,2'. 시공사, 서울
  6. 김민자 (2004) '복식미학강의 2'. 교문사, 서울
  7. 임숙자 . 황선진 . 이종남 . 이승희 . 양윤 (2002) '의상 사회 심리학' 수학사, 서울
  8. 이은영 (2003) '복식 디자인론' 교문사, 서울
  9. 엣센스 영한사전 (2005) 민중서림, 서울
  10. 정인희 . 이은영 (1996) 의복과 자기이미지. 한국의류학회지, 20(1), 207-217
  11. www.chosun.com
  12. 김미영 (1996) 의상 연출학의 개념 정립. 한국의류학회지, 20(6), 1178-1192