An Exploration of Well-being-oriented Consumers' Consciousness toward Sustainability : A Qualitative Research

웰빙 소비자의 지속가능성의식에 관한 탐색적 연구

  • 김영훈 (동의대학교 상경대학 외식산업경영학과)
  • Published : 2007.10.31

Abstract

Using a qualitative method, this paper described briefly the well-being-oriented consumers consciousness toward sustainability concept. The paper identified the major obstacles facing well-being society as evidenced by consumers own experiences for consuming products which are meet the necessity for environmental preservation. Over seventy percent of respondents who had a experience consuming the sustainable products said that they consumed it for themselves and their family's health of all things. Beside their interests about health, they made mention of the safety of sustainable products, high quality of sustainable products, to preserve our environment, confidence in sustainable products, encouragement from others, and curiosity for sustainable products. The respondents who did not consume the sustainable products argued that high price of sustainable products, genuineness of sustainable products, lack of information about sustainable products, unconcern about sustainable products, and difficulty to access to sustainable products were not allowed them from consuming the sustainable products.

References

  1. Kim YH, Lim HJ. 2004. Well-being Marketing. Dasanbooks. pp 33-53
  2. Lee MS. 2004. Looking at well-being in terms of lifestyle: healthy or trendy? Korean living science association, 13(3): 477- 484
  3. Lim KH. 2006. The effect of consumer behavior on motivation of buy in the food service industry. Tourism Research Journal, 20(1): 199-216
  4. Dungan JM, Brown AV, Ramsey MA. 1996. Health maintenance for the independent frail older adult can it improve phusical and mental well-being? Journal of Advanced Nursing. 23: 118-193
  5. Jeon YO, Yoon JO. 2005. The advent of well-being culture and its prospect. Samsung Economic Research Institute Issue paper. pp 1-34
  6. Lee DJ. 2005. Well Being Marketing, Seoul: Pakyoungsa. pp 35-58
  7. http://www.lohasjournal.com
  8. Lee HS. 2006. Consumer behavior. Bobmunsa, pp 252-330
  9. Ko DW. 2000. An exploration of the tourists' beliefs on the sustainable environment of destination: A qualitative research. Tourism research, 24(2): 47-71
  10. Won DR, Kim KH. 2006. How can we pursue psychological wellbeing: Search for the factors that affect well-being, The Korean Journal of Health Psychology 11(1): 125-145
  11. Rokeach M. 1979. Some Unresolved Issues in Theories of Beliefs, Attitudes, and Values. Nebraska Symposium on Motivation, 27: 261-304
  12. Yoo HJ. 2006. Consumer consciousness toward well-being trend and well-being behaviors. Korean living science, 15(2): 261-274
  13. Kim SI. 2005. Consumption trend 6 after analyzing hit products . LG Weekly Business Review, vol. 863: 3-7