A RFID Contents Middleware for Intelligent Outdoor Advertising System

지능형 옥외 광고 시스템을 위한 RFID 콘텐츠 미들웨어

  • 조상연 (호서대학교 메카트로닉스(2단계 BK21 사업단)) ;
  • 김광렬 (호서대학교 메카트로닉스(2단계 BK21 사업단)) ;
  • 한광록 (호서대학교 컴퓨터공학과, 메카트로닉스(2단계 BK21 사업단))
  • Published : 2007.12.31


This paper sets a goal at developing an intelligent advertising system that displays only an advertisement in which interests passers by collecting their RFID information and analysing it in order to improve the defect of outdoor advertising boards which unilaterally advertise regardless of people's interest. For this purpose, we propose a RFID contents middleware which generates a meaningful event and streams an advertising content corresponding with the passers' interest after filtering and analysing the recognized RFID data. We implemented the RFID middleware with Sun Java RFID software and made an experiment by designing a RFID emulator. As a result of the experiment. we found that this system displays the advertisement according to the passers' information.