An ANOVA Evaluation on the Visual Cognition of Advertisement Signboards on the Buildings

  • Hwang, Jee-Wook (Faculty of Architecture & Urban Engineering, Chonbuk National University) ;
  • Go, Sun-Young (Faculty of Architecture & Urban Engineering, Chonbuk National University) ;
  • Lee, Moon-Kyu (Faculty of Architecture & Urban Engineering, Chonbuk National University) ;
  • Park, Joon-Soo (Department of Architecture Engineering, Seonam University)
  • Published : 2007.11.30


Advertisement signboards on the buildings have functionally a visual value as factor of urban and building design. But it is not easy to find any reasonable principles and regulations, how well the signboards deliver the information of stores to the customers, and how they contribute the visual amenity from the sight of urban landscape. Under this context, this study tries to analyze the information delivery power of signboards in relation to the visual cognition. The analysis method is the Two-Way ANOVA (Analysis of Variance) evaluation with factors, such as scale, amount and arrangement of signboards. The scale of letters or figures at Signboards is specified in 3 different sizes such as big, medium and small. The amount is classified into 5 grades from 100% to 20% installation. And the arrangement is divided into orderly and disorderly installation. As the results of the Two-Way ANOVA, the identical scale of signboards is much better for the awareness. And the orderly arrangement shows also the same result. Above all, including these two results, the 80% of installation showed the biggest different result of awareness.


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