A Study on the Directions for Development of the On-Line Shopping Mall Designs Reflecting the Progress of Personalization and Consumers' Expectations

e-쇼핑몰 디자인 개발을 위한 고객 맞춤화 전략의 실행수준과 소비자 기대수준의 현황 분석

  • 김교완 (남서울대학교 시각정보디자인학과) ;
  • 홍수정 (백석대학교 디자인영상학부)
  • Published : 2006.09.01


As a competition of the internet shopping mall is getting worse, the manager of the internet shopping mall has to know about the internet shoppers. To know about the internet shoppers is an important and difficult task. Accordingly, this paper is designed to take a look at the direction and the patterns of the development of new products as well as changes in the needs of clients in the concepts of client-satisfaction administration executed in the administration of enterprises. In order to outlive from these economic situation and struggle for existence, we are in need of detailed strategies and service for only a customer, and differential goods from other items. The purpose of this study was to review the gap between the progress of individualization and consumrirs' expectations on the Internet shopping malls centering around the apparel shopping malls - which are most obliged to satisfy the consumers who are extremely individualized - and thereupon, explore the directions for development of on-line shopping mall designs.