An Exploratory Study on the Corporate Social Activities of Business

기업의 사회공헌에 관한 탐색적 연구

  • Lim, Mong-Taek (Dept. of Business Administration, Gwangju University)
  • Published : 2006.12.31


This research tried to grasp present condition of domestic corporation's society contribution activity and grope desirable direction of society contribution activity hereafter. As analysis result, establishment of the responsible department or human power in charge for society contribution activity is insufficient, and depend on contribution activity of simple donation than to administer program directly, result of contribution activity is not linked with corporation's purpose or result and practical use of network with similar organization for society contribution was proved by low. Desirable direction of domestic corporation society contribution activity is as following hereafter based on analysis result. First, corporation must put in good order inside system with an establishment of the responsible department for society contribution, security of human power in charge and introducing education program for training specialist. Second, corporation must select specific field with capacity that corporation is holding and improve result of society contribution activity as concentrated investment. Third, corporation must construct network with various similar groups and organizations including NPO/NGO and heighten consummativeness of society contribution activity through mutual interchange and cooperation.


  1. 박태규; '기업 사회공헌 지표 개발 연구보고서',FKI전국경제인연합회,pp. 20-21,2006
  2. 신유근; 사회중시경영,경문사,pp. 26-27,232,2001
  3. 이상민,최인철; '재인식되는 기업의 사회적 책임',삼성경제연구소,pp. 5-49, 2002
  4. 이우광; '기업의 사회적 책임,현황과 과제,' CEO Information,100호,삼성경제연구소,pp. 1-25,1997
  5. 전국경제인연합회; 기업의 사회공헌 애로요인 조사,pp. 6-11, 2003
  6. 전국경제인연합회; 2003 기업.기업재단 사회공헌 백서,2004
  7. 전국경제인연합회; 2005 기업.기업재단 사회공헌 백서,2006
  8. 정대순,이소원; '우리 기업의 사회공헌현황과 시사점',FKI ISSUE PAPER,25호,삼성경제연구소,pp. 1-17,2005
  9. 정용수; '기업의 사회적 책임(CSR) 라운드에 대비 하라', LG 주간경제,LG경제연구원,pp. 4-5,2005
  10. 정지혜; '사회적 책임활동(CSR)의 생산성을 높여라,' LG 주간경제,881호,LG경제연구원,pp. 1-4,2006
  11. 최숙희; '윈윈전략으로서의 사회공헌활동 현황과 시사점',Issu Paper,삼성경제연구소,pp. 1-37,2004
  12. Auger, Pat. Paul Burke,Timorthy M. Devinney,and Jordan J. Louviere; 'What Will Consumers Pay for Social Product Features?' Journal of Business Ethics, 42(2) : 281-304,2003
  13. Bhatacharya,C. B. and Sankar Sen; 'Consumer-Company Identification : A Framework for Understanding Consumer's Relationship with Companies,' Journal of Marketing,67(4) : 76-88,2003
  14. Carroll,A. B.,'The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders,' Business Horizons, 34 (4) : 39-48, 1991
  15. Frederick,W. C.; 'Corporate Social Responsibility in the Reagan Era and Beyound,' California Management Review,25 145-157,1983
  16. Hussain,S. S.; 'The Ethics of 'Going Green' :The Corporate Social esponsibility Debate,' Business Strategy and the Environment,8 120-203,1999<120::AID-BSE188>3.0.CO;2-X
  17. Mattern,D.,Crane,A.,and Chapple,'Behind the Mask : Revealing the True Face of Corporate Citizenship,' Journal of Business Ethics,45 109-120,2003
  18. Mohr,L. A.,Deborah,J. W.,and Katherine,E. H.; 'Do Consumers Expect Companies to Be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior,' Journal of Consummer Affairs,35(1) : 45-7 2,2001
  19. Porter,M. and Krame,M. R.; 'The Competitive Advantage of Corporate Philanthropy,' Harvard Business Review,December 57-68,2002
  20. Seifert,B.,Morris,S. A. and Bartkus,B. R.; 'Comparing Big Givers and Small Givers: Financial Correlates of Corporate Philanthropy,' Journal of Business Ethics,45 : 195-221,2003
  21. Sethi,S. P.; 'A Conceptual Framework for Environmental Analysis of Social Issues and Evaluation of Business Response Patterns,' Academy of Management Riview,4 : 63-74, 1979