The Study of Semicomical Approaching Method in Advertising Expression Technique - Focus on Korea TV Advertisements -

광고표현기법에서의 기호학적 접근방식 연구 - 국내 TV 광고 중심으로 -

  • 김현조 (경기대학교 다중대체영상학부 애니메이션)
  • Published : 2006.06.01


A study of advertising semiotics is very important area based on the whole area of Film Industry and the study of semiotics has been continuously studied in the TV advertising field. If we only insist on the existing research area and expression techniques without considering new expression techniques resulted in consuming class and technological development, the scientific approach and analysis of advertising semiotics should be confronted by the limitation. so the purpose of this thesis is to analyze semicomical approaching method and analysis in TV advertising field through the meaning of advertisement and the technique of TV advertisements and show the necessity of study and production for the effective approach in both sides of commerce and art.