College Students' Perception toward Business Ethics and Ethics Management in Fashion Industry - Focusing on KOBEX -

패션업체의 기업윤리와 윤리경영에 대한 대학생의 인식조사 - KOBEX를 중심으로 -

  • Lee, Seung-Hee (Dept. of Clothing & Textiles, Sungshin Women's University) ;
  • Kim, Hyang-Mi (Dept. of Clothing & Textiles, Sungshin Women's University)
  • 이승희 (성신여자대학교 의류학과) ;
  • 김향미 (성신여자대학교 의류학과)
  • Received : 2004.12.07
  • Published : 2005.02.28

Abstract

The purpose of this study was to examine consumers' perception toward business ethics and ethics management in fashion industry. Subjects were 236 women in age from 20 to 28 years old in Seoul for this study. For data analysis, descriptive statistics, factor analysis, Pearson's Correlations, t-test, and ANOVA were used. As the results, business ethics had 2 factors; 'IMBE(Importance of Business Ethics)' and 'INBE(Interest of BE)', while ethics management encompassed 5 factors such as 'ethics management evaluation', 'healthy industry environment', 'environment task', 'fair business system', and 'customer convenience'. There were statistically differences between men and women in IMBE and INBE. That is, generally, women had higher scores on both than men. Also, subjects in business major had higher scores on IMBE and INBE than those in other majors. Finally, seniors and juniors tend to have higher scores on IMBE and INBE than freshman and sophomore subjects. Based on these results, fashion marketing strategies would be suggested.

Keywords

business ethics;ethics management;consumers' perception

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