- Volume 20 Issue 2
The color and its coordination should intensify the customer's memory and awareness in a brand website, through the consistent communication strategy by which a variety of brand identification in the offline could be expressed efficiently. We evaluated top 5 brand-valuable family restaurants in this study, how they made the best use of the website as a new communication channel, and how they constructed the brand identification by the coloring of a website. We found out that they employed colors with a dynamic and lilting feelings matching the concept of a family restaurant. In addition, A color scheme was well designed for the specific character of a brand, though web-safe colors were seldom employed. This report can be a guide to a corporation for the color and its coordination in the website, when existing brand images need to be intensified and enhanced, or when a new brand image need to be constructed.
- Journal of Hotel Marketing v.11 no.2 The Impact of Internet Advertisement on Web-Site Attitude, Brand Attitude and Purchase Intentions Park, N.H.
- Journal of Korean Society of Color Studies v.17 no.2 A Study on the Website Color Represented by the Brand Personality Kim, S.J.;Yoon, H.K.;Lee, H.S.
- Color Design for the Web Singh, V.
- A Study on the Color of Moboile Brand Site Seo, M.J.
- Basic of Color Art and Design Park
- A Study on the Brand Color Strategy for Consumer's Purchasing Behavior Kweon, S.Y.
- Understanding of the Color Moon, E.B.
- A Study on the Correlations of Association Image of Color and Package Color Chae, H.J.
- Digital Color Yoo, K.H.
- Color Analysis of Web Design An, S.Y.
- The Korean Journal of Advertizing v.15 no.1 A Study on the Correlations between Brand Personality and Website Color Coordination Yoon, H.G.
- Web Style Guide: Basic Design Principles for Creating Web Sites Lynch, P.J.;Horton, S.
- Journal of Visual Design v.14 no.1 A Study on the Influence of Colors on Brand Values Seo, S.H.;Cheon, J.I.
- A Study on the Foodservice Brand Recognition Gu, D.R.
- Dongseospeech v.1 A Study on the Visual Image of Brand Choi, I.D.
- Building Brand Identity Upshaw, L.B.
- Journal of Package Design v.10 A Study on the Inter - Relation of a Color of Goods & Purchasing Moon, S.G.
- The Weekly Economist, Joongang Economist no.11
- Journal of Korean Society of Color Studies v.18 no.2 Research on color application of domestic brands Syn, H.Y.;Shim, Y.W.;Choi, M.Y.
- Marketing Aesthetics-The Strategy of Brands Schmitt, B.;Simonson, A.
- 식품음료신문 홈페이지
- Adobe Photoshop
- Hotel & Restaurant No.6
- A Study on the BI application and management of Chain Brand Shin, J.S.