Strategies with the Introduction of fixed-mobile Convergence Services on the IT Market

정보통신시장 유무선 통합서비스 도입과 기업 대응전략

  • 송영화 (한국전자통신연구원 IT전략연구그룹) ;
  • 류완화 (영진전문대학 e-비즈니스계열) ;
  • 김갑식 (대구산업정보대학 비즈니스정보계열)
  • Published : 2004.06.01

Abstract

Fixed-mobile convergence services can be defined as the combination of previously separate fixed and mobile services, and networks and commercial practices. Examples of fixed-mobile convergence services include single voice-mail box, single number and unified messaging across fixed and mobile networks. Recently as more voice is transferred to mobile networks, convergence services between fixed and mobile become more important. In Korea convergence services are only starting to become established, and are likely to become an important part of any operator's offering. In this paper, we search the different levels of fixed-mobile convergence services and the trends and regulations for fixed-mobile convergence services in major countries. And at the same time, we also suggest the corresponding Marketing strategies by operators related to fixed-mobile convergence services.