A Study on Design Development of the Hotel Robe Based on Korean Images

한국 전통 이미지의 호텔용가운 디자인 개발에 관한 연구

  • Published : 2004.01.01


This study was conducted to redesign hotel robes based on Korean images. Hotel robes are furnished at many Korean hotels to increase the level of their guests' satisfaction toward their hotel services. The current hotel robe has several flaws in utility and design. Also, the robes register a low level on guests' satisfaction while generating high cleaning cost. Consequently, improvements in the hotel robes' material, motifs, style, and color were needed. The current one-piece, cotton towel weave robes used in hotels are white and pale. Half of the hotel guests never wear the hotel robes during their stay, because they are unattractive and most Korean hotels provide a robe similar in design. Furthermore, these robes are undistinguishable from those found at other countries. Nevertheless, Korean hotel managers feel that the hotel robe is an important tool to express its hotel image and to increase guests' satisfaction of their services. Most hotel managers and consumers agreed that it is necessary to design hotel robes based on Korean images. They believe that redesigning the hotel robes based on Korean images would induce hotel guests to wear them and at the same time feel part of the Korean traditional culture. The Korean traditional motifs of Taegug, Un (cloud), JuJag (phoenix), and Kumkwan (gold crown) were used in the new design of the hotel robes. The style of new hotel robes is the Korean traditional Pho of the Three Kingdoms. The colors of new hotel robes are white and pink. Forty-three examiners evaluated the newly designed robes for their aesthetic, symbolic and distinctional values. They concurred that the new robes were much better than the current ones.


  1. 한국의류학회지 v.52 no.4 한국적 이미지의 축구유니폼 디자인 개발에 관한 연구 김민자
  2. 한국의류학회지 v.19 no.3 한국적 패션디자인의 특성에 관한 연구 김인경
  3. 한양대학교 박사학위 논문 전통복식조형미의 현대적 수용에 관한 연구 -복식의 시각적 특성에 의한 계량적 분석을 중심으로- 김인향
  4. 한국의류학회지 v.21 no.3 한국적 의복이미지의 구성 요인과 디자인특성 김희정
  5. 한복문화 v.5 no.1 조선시대 전통속옷의 현대 잠옷 실용화를 위한 실태조사 문광희
  6. 한국복식문양미 서지호
  7. 한국전승문양초 신광준
  8. 중앙대학교 석사학위 논문 라이프 스타일에 따른 의류 시장 세분화에 관한 연구 윤정희
  9. 한국전통문양 임영주
  10. 집안고구려고분벽화 조선일보사
  11. 섕활한복 조효순