- Volume 3 Issue 2 Serial No. 6
In a new paradigm of competition, firms face a multiple industry in a generation and compete with existing capabilities and resources in a new industry. Firms need to increase dynamic capabilities to adjust to a radical change in terms of technologies for survival and sustainable growth in a new industry. But we lack a clear conceptual model explaining evolutionary process of firms facing a emerging industry with different experiences in a prior industry and where heterogeneity in firms' technological portfolios come from. How we explaining firms' heterogeneity arising in a new industiy? In this article, I suggest hypothesis explaining firms' heterogeneity in a new industry with the concept of existent industry's technological trajectories, available assets, core processes and show the possibility of model to explain the heterogeneity of firms.