A Study on the Satisfaction/Dissatifaction with the Fit of Ready-to-Wear Clothing Based on Middle Aged Women's Body Shapes

중년여성의 신체 형태 특징 유형별 기성복 만족도

  • Park, Woo-Mee (Dept. of Fashion Design, Gwangju University) ;
  • Wee, Eun-Hah (Dept. of Home Economics, Chonnam National University)
  • 박우미 (광주대학교 의상디자인전공) ;
  • 위은하 (전남대학교 가정교육과)
  • Received : 2003.02.18
  • Published : 2003.06.30

Abstract

This study is to figure out where the current satisfaction with ready-to-wear clothes based on middle-aged women's body shapes is at and to propose basic considerations in its production for coming up with a better sizing system to maximize customer's satisfaction. The data obtained from measurement and questionnaire by 126 middle- aged (35-59) women which were located in Gwangju. Followings are summary of this research, 1)The satisfaction level with lower -wear is relatively lower-wear than that of upper-wear in most parts of body. 2) The results by way of putting score show three different groups. Group 1 has characteristics of front body silhouette in the small ratio of shoulder width/bust width, shoulder width/waist width and big ratio of shoulder width/hip width. And Group 3 has characteristics of front silhouette, small ratio of hip girth/thigh girth. Group 2 has a standard shape. 3) The satisfaction level with lower-wear based on middle-aged women's body shapes shows slight difference. In this category, Group 2 has higher satisfaction level than that of Group 1, while Group 1 has better shape than Group 3. 4) The items of clothes which should be considered current less satisfaction on their size and pattern are skirt and pants. In the meantime, specific body parts for the same criteria are hip girth, thigh girth. And the 43.7% of middle-aged women who responded to this study requires improvement on the fit of lower-wear.

Keywords

satisfaction/dissatisfaction;middle aged women;ready-to-wear clothing;fit;body shapes

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