The Effects of Strategic Orientation of ECS on Performance

전자상거래시스템의 전략적 지향성이 성과에 미치는 영향

  • 강태경 (진주국제대학교 경영정보학과) ;
  • 김대업 (경상대학교 경영대학 경영학과)
  • Published : 2003.12.31


This study is an empirical analysis of causal relationship that is the effect of strategic importance and orientation of electronic commerce system on performance. Among four industries(financial, retailing wholesaling, service, and manufacturing), financial industry has high level of strategic importance and orientation, that of manufacturing industry is low level. strategic importance has highest effects on strategic orientation. strategic importance and orientation has a positive effects on internal, financial performance significantly. effects of strategic orientation on performance is much than that of strategic importance.